Market Development Manager

Key Accountabilities:

Market Strategy and Planning:

• Develop market development plans targeting specific therapeutic areas, service offerings, or geographic regions
• Analyze market trends, competitive landscape, and client needs to identify growth opportunities
• Contribute to the development of value propositions and positioning strategies
• Support the creation of business cases for new market entry or service expansion
• Collaborate with leadership on market development priorities and resource allocation

Business Development and Client Engagement:

• Identify and qualify prospective clients and partnership opportunities
• Develop and nurture relationships with key industry stakeholders and decision-makers
• Collaborate with business development teams on pursuit strategies and client approaches
• Support the development of proposals, presentations, and client-facing materials
• Participate in industry events and networking opportunities to expand market presence

Market Intelligence and Insights:

• Conduct market research and competitive analysis to inform strategic decision-making
• Monitor industry trends, regulatory developments, and emerging opportunities
• Develop market insights and share knowledge across the organization
• Analyze client feedback and market signals to identify evolving needs and preferences
• Contribute to the development of thought leadership content and market positioning materials

Cross-functional Collaboration and Enablement:

• Partner with service line leaders to align market development activities with capabilities
• Collaborate with marketing teams on campaigns and content supporting market development
• Work with operational teams to ensure delivery capabilities align with market opportunities
• Support training and enablement of client-facing teams on market positioning and messaging
• Facilitate knowledge sharing and best practices across regions and business units

Skills:

• Market analysis and strategic planning
• Business development and relationship building
• Competitive intelligence gathering and analysis
• Value proposition development
• Client needs assessment
• Presentation development and delivery
• Project management and execution
• Financial analysis and business case development
• Stakeholder management and influence
• Written and verbal communication
• Networking and relationship cultivation
• Strategic thinking and business acumen
• Problem-solving and analytical thinking
• Collaboration and teamwork
• Adaptability and flexibility
• Time management and prioritization
• Industry knowledge application

Knowledge and Experience:

• Understanding of clinical research industry structure, trends, and competitive landscape
• Knowledge of pharmaceutical and biotechnology market dynamics
• Familiarity with drug development processes and clinical trial methodologies
• Understanding of healthcare systems and reimbursement models
• Typically 5-7 years of experience in market development, business development, or related roles
• Background in clinical research, pharmaceutical, or healthcare industries
• Experience developing and implementing market growth strategies
• Familiarity with proposal development and opportunity qualification processes
• Understanding of service offerings and delivery models in clinical research
• Experience working with cross-functional teams on strategic initiatives

Education:

• Bachelor's degree in business, life sciences, healthcare administration, or related field
• Master's degree in business administration, marketing, or related field may be beneficial
• Professional development in strategic marketing, business development, or market analysis
• Certifications in project management, strategic planning, or business development may be valuable